Holidays are evolving, and 2026 travel trends are reshaping how we take a break. Remember when a holiday usually meant Spain in July, a resort pool, and toast for breakfast every morning? Those days are fading fast. If you’re planning a trip in 2026, here’s what’s really shaping travel — especially for those who like to mix adventure, culture, and new experiences.

These 2026 travel trends highlight a clear shift towards more active, flexible, and experience-driven holidays.

1. 2026 Travel Trends Show Young Travellers Are Taking More Short Breaks

Gone are the days when young adults only travelled during uni holidays. Gen Z and Millennials are taking more frequent, shorter trips filled with activity and adventure. Think flying out on a Friday, paragliding over the hills of Mykonos on Saturday, and back at your desk (or Zoom meeting) by Monday morning.

Fun fact: The average young UK traveller is planning six trips in 2026. More experiences, less downtime — that’s the new travel formula shaping 2026 travel trends.

2. Multi-Destination Holidays Are a Key 2026 Travel Trend

Why limit yourself to one location when you can explore several with action-packed experiences? UK travellers are increasingly taking multi-destination trips with adventure activities, hopping between cities, regions, or countries in one holiday.

• A weekend split between Athens and Santorini with coastal cliff hikes?
• Three days in Budapest, two in Vienna with urban cycling tours and kayaking?

The single-base holiday is fading. Adventure-seekers are combining zip-lining, mountain biking, and train or short-flight hops to pack as much action as possible into each trip. As a result, multi-stop itineraries have become one of the most defining 2026 travel trends for adventure-focused travellers.

3. New Destinations in Europe are Replacing Traditional Favourites

Spain and Italy are still options, but rising costs and crowded hotspots are pushing travellers to explore elsewhere.

• Greece and Turkey – sun, sea, and trails less crowded than before.
• The Balkans – Croatia, Montenegro, Albania, and Bosnia & Herzegovina are drawing attention for their mix of outdoors, coastline, and history.

These destinations are perfect for multi-destination adventure trips, combining high-energy activities, cultural exploration, and hands-on experiences without a huge budget. For many travellers, this shift towards alternative European locations represents a key 2026 travel trend.

4. Long-Haul Travel Is Taking a Back Seat

For now, many Brits are pausing long-haul travel. Trips to the USA and far-off destinations are decreasing, due to cost and planning demands. Instead, travellers are staying closer to Europe, seeking experiences that combine activity, culture, and local adventures in shorter, easier-to-manage breaks.

In turn, this preference is influencing broader 2026 travel trends, making European escapes more popular.

5. Experience-Led Holidays Are Leading 2026 Travel Trends

The “beach, sleep, repeat” model is being replaced by activity-led travel. Trips are now about trying new things, learning skills, or enjoying unique experiences. If you’re considering trying something new, check our activity list to make sure your chosen activities are included in your cover and to understand any exclusions or requirements before you travel.

• Exploring the Greek islands by scooter or hiking coastal trails instead of lounging by a pool?
• Wine tastings in Croatia or cooking classes in Turkey? Absolutely.

Travel is not just about getting away, but about immersion, and creating stories that excite and challenge you. Experience-led trips now sit at the core of 2026 travel trends, especially for travellers seeking more than a standard beach holiday.

6. Multi-Generational Travel Continues to Grow

Adventurers aren’t just travelling solo or in couples — trips with different generations are growing. Nearly half of UK families now plan trips that include at least three generations.

Why it works:

• Everyone can take part in different activities suited to their energy level.
• Shared planning reduces stress for individuals.
• Larger accommodation allows space for rest and recovery after active days.

Think shared houses, flexible itineraries, and opportunities for everyone to get involved in adventure, culture, or relaxation. This growing interest further supports the shift seen in 2026 travel trends towards shared and multi-generational experiences.

7. Off-Peak Travel Offers Better Value

Heatwaves, crowded resorts, and high prices are prompting UK travellers to explore off-peak options. Travelling outside peak months gives access to mountains, rivers, and trails without the crowds, and opportunities for exciting outdoor activities. Because of this, off-peak trips are a central part of 2026 travel trends, giving travellers more flexibility and comfort.

Shorter, frequent trips and smart planning are defining 2026 UK travel trends — because no one wants to wait hours for an experience or an activity spot.

Whatever travel plans you choose in 2026, consider travel insurance that matches your itinerary and activities. Review the policy carefully so you understand what is and isn’t covered.

Before booking your 2026 holiday, check the official Travel Aware site and the Foreign travel checklist on GOV.UK for the latest travel advice and safety information.

Ready to go? Protect your next trip with our travel insurance. Get a free quote today and make sure to read the policy terms to understand coverage, exclusions, and any conditions that apply.